Don’t Buy Into the ‘Scale’ Myth
I just started watching the newest season of Chef’s Table on Netflix. It’s a must watch series in my opinion, but don’t start with the most recent season. Start at the beginning. It’s better that way.
While watching the first episode of Chef’s Table: France, I was struck by a very specific notion: scale isn’t everything. Too often in our society today, people imply that building something meaningful means to build something BIG. Something with scale and reach and influence seems to be desirous above most (if not all) else.
Then, you watch chefs who care so deeply for their craft that they choose explicitly to not make business decisions for the sake of efficiency and growth. They run their own gardening operations and they don’t set a menu until the day of service just to see what vegetables are going to be the absolute freshest for that day. Write that business plan in your MBA program and they would laugh you out of the room.
I believe this sort of uncompromising approach to food is above all an issue of integrity. For a chef to sacrifice nearly everything else to deliver on the promise of incredible food and a beautiful experience, is to see a person honoring their craft with all they have. This is what I admire most of the world’s top chefs, and what I find most inspiring…
They are not letting others dictate what success is for them. They are pursuing their passions and people happen to want to partake in the action.
Chefs table has become one of my favorite shows. I completely agree with you about our society telling us that we must scale. I’ve started to realize that it is less about me being the change than it is me being just one small component of it. It’s humbling, refreshing and inspiring. — Also favorite episode of Chefs table is the one that was filmed in Patagonia.
That’s a beautiful realization Sean and a good reminder to us all. We too often try to carry the weight of “changing the world” on our own shoulders. We must constantly be reminded that all we can do is to play one small role in the larger narrative, and to play it as well as we absolutely can.