Human Centered Design

If it sounds like I am kind of choked up in this short clip, it’s because I am. This is the last snippet I plan to share from a talk I gave at the Yellow Conference last year in LA. (Fun fact: It’s a women’s conference and I was the only guy speaker. 🙂 )

A core issue I continue to witness with well-intentioned social impact services — and the businesses that seek to support them — is a disconnect between short-term thinking and long-term results. When we seek to meet an immediate need through any sort of intervention, we are inserting ourself into a process and saying to those we are serving that they are incapable of helping themselves. While this is typically true in the short-term, the reality is that long-term success will only happen if it is personally owned.

Therefore, it has to be our goal as social entrepreneurs and activists to see through the specific issue at hand, to the people its affecting. We must believe in the capabilities of others and change the mindset of our work away from a savior complex, to one rooted in partnership.

The success of our work hinges upon how well we listen.

[Nisolo is a brand who understands this paradigm shift.]

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Written by Kohl Crecelius
Kohl Crecelius is a social entrepreneur, father, husband and life enthusiast. He is the CEO and Co-founder of KNOWN SUPPLY and Krochet Kids intl. -- working globally to celebrate makers and humanize the apparel industry. He is passionate about helping others realize the role they can play in changing the world using the skills and gifts they have.