(photo by David Garvin)
Helping Your Brand Come To Life
Years ago, as a young entrepreneur, I found myself at a place where many young entrepreneurs find themselves. I was at a large conference, I knew almost no one there, and I was hoping to evangelize about my amazing business and how it was lifting people out of poverty. I was in uncharted territory, but I was up for the challenge.
At one point, I finagled my way backstage and was talking to the assistant of one of the speakers I really wanted to meet. I was telling him all about Krochet Kids intl., our product and the impact we were creating. I thought our conversation was going well until he asked, “So, where’s your product?” Upon realizing that I didn’t have anything to show him, he proceeded to lecture me on the value of actually seeing a physical product if I wanted people to believe in what we were doing. I walked away feeling dejected and belittled, but I learned an important lesson that day.
