Behind Every Product Is A Person
I’ve had the pleasure of working together with Jeff Sheldon of Ugmonk on a collaborative project for KK intl. At our organization we focus intently on helping people realize that the things they buy shouldn’t be taken at face value. People are behind the products that we wear, use and consume. We believe our world would be a better place if people considered how their purchases impacted those who made the items we use everyday.
Jeff shares this value and knows firsthand the power and importance of having credit given where it is due. The intentionality and effort he places behind every one of his designs is evident. You can’t know Ugmonk without knowing Jeff and his story, otherwise you are missing the entire point of the brand he has created.
“Behind Every Product Is A Person” – This collaboration celebrates that idea with apparel hand-signed by the person who made it and designs created by Ugmonk. Shop this collection in full confidence, knowing the people you are supporting with you purchases.
LEARN MORE ABOUT KK INTL. x UGMONK
With this partnership we are furthering the #knowwhomadeit movement.
Building something beautiful together.
Last week at Krochet Kids intl. we released a limited-edition collection of beanies with the company that makes one of my favorite apps – Visual Supply Co. (VSCO). Most people know them for their digital tools that make your Instagram photos look amazing (even when you’re not a great photographer, like myself) and their ubiquitous hashtag #VSCOcam.
Over the last year, I have got to know another side of this San Francisco based start-up. This is a group of people who are truly committed to a vision that is far beyond photography or its supportive digital tools. They are about honoring artists, and they don’t take HONOR lightly. One manifestation of this is their Artist Initiative, where they have pledged $1 million to fund artists and their creative projects.
Similarly, in our VSCO x Krochet Kids intl. collaboration they did an amazing job honoring the women we work with in Peru and highlighting their stories. If there is something that I respect, it is brands (or people for that matter) who know themselves and are committed to standing for something bigger than their personal gain. I think this is why we got along so well.
Keep an eye out for more to come from this partnership and start using VSCO now if you are not already. In my opinion, this is a company worth backing.
VIEW THE STORY ON THEIR JOURNAL | SHOP THE COLLABORATION
Stussy Deluxe x master-piece. Found HERE… if you can read Japanese.