Dieter Rams is a legendary product designer known for many things including his 10 Principles of Good Design. He’s so awesome that household items he designed for Braun (coffee makers, calculators, radios, and more) are permanently on display at the Museum of Modern Art in New York. His mantra: “Less, but better.”

Good design matters. This watch caught my eye and reminded me of the power design has to bring fresh perspective to everyday objects.