(via MOTOWN BOUND)
This crew of guys is driving a message to corporate America… literally. This small group of revolutionaries is made up of members from Krochet Kids intl., SEW creative & Patrick Meade Jones, and they are on a cross-country trip from Orange County, CA to Detroit, MI. The case they are building along the way – through community gatherings and events in Salt Lake, Denver, Omaha, Chicago & Detroit – is that large corporations can create both a personal and relevant connection to their consumers through engaging in issues they care about.
The end to this epic journey will be a meeting with Ford Motor Company, and these gentlemen will get to share there experiences of how a diverse group of communities responded and rallied around the work that Krochet Kids intl. is doing. Such a partnership as this, between resource & knowledge rich corporate America and grassroots organizations, could come to serve as a new model for corporate America.
What do you think? Do you believe a huge conglomerate like Ford could actually create more personal connections with you and I?
They are on the last leg of their trip – Chicago to Detroit- and we shall soon find out.
This post goes up in honor of my good friends who are trekking across our glorious nation to the “motor city” Detroit, MI. There is a powerful story of change in their wake. Through the sale of Krochet Kids intl. hats they are inviting people to reach out in LOVE to war-affected women in Northern Uganda. And through their travels they are crafting a revolutionary case for corporate America to become pro-social.
Follow the madness as they stop in 5 cities in 5 days… www.motownbound.com And join with them in singing their road trip theme song (seriously).