See Something. Say Something.
In the last year, have you had an exceptionally great experience at a restaurant? Or have you come across a local retail shop that you absolutely love? Or what about a recent online purchase that was exactly the thing you were looking for?
Do that company, and others, a HUGE service by writing a review. Positive reviews boost visibility for businesses, helping them to be more easily discovered by search engines and the everyday shoppers. And even more, those points of social proof are really the thing that other people will pay attention to when they are looking into those same places — or products — of interest.