I haven’t met a person who did not enjoy the new Old Spice Commercial, “the man your man could smell like”. (WATCH IT HERE if you missed it somehow) In an age where we are so bombarded with senseless and ridiculous advertising it is refreshing to watch a commercial that is both creative and well-scripted. My hat goes off to the folks at Wieden + Kennedy for their work on this commercial.

I haven’t even told you the most mind-blowing part about this commercial. It was all taken in ONE SHOT. The video below will showcase the masterminds behind the commercial talking about how they did it, but when I heard this took place in 33 seconds I was blown away. The interviewer is rather annoying in the clip below, but make your way through the video to learn how they shot it in one fluid motion. Fake sets, nice aim and trolley galore!